Is successful innovation random? Is there a reproducible way to identify opportunities to serve people and solve problems that no one else is doing? Do customers really know what they want? Why are some companies and organizations one hit wonders while others have a history of innovation and success? These are some of the questions the authors answer in this well researched book. I appreciate the case studies and numerous real world examples given. If you like to think creatively, solve problems, and move your organization forward then you’ll enjoy this book. This book has a 4.6 star rating on Amazon.